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Still, it's worth noting that Brazilian blowouts are more customizable than keratin treatments, adds Cristina B. "Since the market is so saturated with keratin treatments you could spend hours [searching] what you think would be best for the look you're after, but the Brazilian blowout can be adjusted for different hair textures," she explains. "The stylist can flat iron the hair at different temperatures and achieve different looks." Similar to a Brazilian blowout, a keratin treatment aims to de-frizz hair and cut down on styling time, notes Michael. However, whereas Brazilian blowouts will give your hair a straighter finish, keratin treatments will create more of a loose body wave, he explains. Performed in-salon by a professional stylist, this powerful treatment replenishes the hair with high concentrations of keratin that penetrate throughout the hair structure and are sealed within the cortex to repair the damage.
Smooth, shiny hair
As with all hair products or treatments, not everyone will get the same results. While a great degree of the outcome depends on the competence of your stylist, much also depends on your hair texture. Some people will get super sleek hair that has no wave to it until the treatment begins to wear off, while others will see a lessening of frizz with no real straightening unless they use a flat iron when styling.
My Brazilian Keratin Hair Straightening Treatment Review - La Jolla Mom
My Brazilian Keratin Hair Straightening Treatment Review.
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How Is a Brazilian Blowout Different From Other Keratin Treatments?
One of the biggest concerns with keratin treatments is that some brands contain formaldehyde, and some of these formaldehyde-containing formulas aren't approved by the FDA. Others may tell you that they're formaldehyde-free, but they actually contain trace amounts (minimal enough to legally claim they have none). So when you're choosing a salon, try to figure out whether this treatment will be done in an area that has good ventilation.
Alternatives to formaldehyde
"You'll also have to avoid touching it or putting it up for three days post-treatment to avoid denting." The Brazilian blowout is typically safe on color-treated strands, says Matos. In fact, since it completely seals off the hair shaft, she says there's a chance your hair will stay vibrant for longer.
Hair-smoothing treatments can be the ticket to a great short haircut.
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Stylists Say These Are The Best At-Home Keratin Treatments.
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If you’re not sure if keratin treatment is right for you, weigh the pros and cons below. It is vital that you have this treatment done at a reputable salon by a professional who is very experienced. Even if your most trusted friend says that they got the best BKT ever from their stylist, go in for a consultation armed with questions.
Keratin is a chemical treatment.
"A keratin treatment helps to straighten the hair and loosen the curl pattern. It can also help de-frizz hair," explains Kimble. Anyone who relaxes their hair knows that some coloring processes are particularly harsh on already processed hair. You also can't apply a relaxer to previously processed hair without the concern of over-processing, which may cause breakage. In contrast, a keratin treatment works well on colored, highlighted, or previously processed hair. Keratin straightening could also be a good option if you want to transition from relaxed to natural hair, as it offers a little grace period until the relaxers grow out.
After getting the treatment, your hair will be left hydrated, less frizzy, and more resilient to heat styling — not to mention, with an insanely glossy mirror-like shine. After the treatment, Metzger says you’ll want to avoid washing hair immediately or using any hair products to allow the keratin product to sit in. Soekoro notes that acid treatments are typically applied to wet hair and rinsed out, whereas water-based treatments are typically applied to dry hair and left in. Lastly, hair is flat-ironed to achieve the client’s desired results.
Side Effects of Keratin Treatments
Which is a bargain, considering a typical salon treatment can, and should, cost upwards of $200. "Any salon treatment that costs less than that is worrying, so do your homework," says Saviano. "You're paying for the technician's experience, the time spent on your hair, the credibility of the products, and the proper ventilation. This should not be a walk-in situation." If an in-salon deal looks too good to be true, it probably is. Steinmetz points out that there are shampoos, conditioners, and finishing products that apply a layer of keratin to the hair to temporarily make it look shiny and glossy, while reducing frizz—though the benefits are short-lived. After all, would you rather have to apply a product daily or weekly and enjoy healthy-looking hair, or get a one-time in-salon treatment with the potential to damage your hair and lungs in the process? Keratin is great for those who want long-term straight, smooth hair.
Is there anything else to consider for a keratin hair treatment?
Our experts continually monitor the health and wellness space, and we update our articles when new information becomes available. Keratin can strengthen and fortify hair so it doesn’t easily break off. This can make hair seem to grow faster because the ends aren’t breaking off.
"[Keratin treatments are] definitely a perfect middle ground. If someone is thinking about going back to a relaxer, I always recommend trying a keratin treatment," says Dixon. During the process, a stylist will apply a keratin solution to your hair, just like they would hair color. They'll then blow your hair dry, and seal it with extreme temperatures—up to 450° F. The heat, usually in the form of a flat iron, is required to seal the formula into the hair's cuticle.
We spoke to a handful of professional hairstylists about what Brazilian blowouts are, considerations to keep in mind, and who’s a good candidate for the treatment. As you can see, keratin treatments create a dramatic difference in the texture of the hair. And while we're certainly pro-curls and pro-frizz at Byrdie, keratin treatments are an effective way to straighten and smooth the hair if that's what you're after.
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